Outsourced management team

We move your business from manual control to a managed system

We work with owners whose business depends on them personally. We find the weak spots in cash, processes, sales and team, and fix them. We start with a 2–3 week diagnostic.

Discuss the diagnostic

Who we are

An external management partner for the business owner

We step into the business: we do the numbers, rebuild processes and carry changes through to results together with your team.

A familiar situation

What owners come to us with

Four situations behind most of our inquiries. They often come together.

You need a new business line so you don’t depend on just one
- You want to diversify profit and reduce risk instead of relying on a single line.
- You don’t know how to approach it: where to start and what to calculate.
- You have no time to do it yourself: day-to-day operations take all your attention.
Where we startWe calculate the economics of the idea and build a launch plan with first steps and timelines.
It’s unclear how the business really works
- No digitization: numbers live in people’s heads and in scattered files.
- You don’t know which lines, clients and products make money and which lose it.
- Decisions are made by gut feeling, not data.
Where we startWe collect the numbers on cash, sales and costs and show where the business earns and where it loses.
The team isn’t working the way it should
- Everything rests on the owner; without them the business stops.
- Headcount is bloated, or the right people are missing.
- Constant mistakes; plans and tasks aren’t delivered.
- The team doesn’t understand the owner’s goals: wasted effort, conflicts, quiet resistance.
- Nobody can be held to account: areas of responsibility are blurred.
Where we startWe translate the owner’s goals into tasks for each employee and build the process logic: who is responsible for what, why it matters and how it affects the overall result.
The core business is losing money
- Money is leaving and you can’t stop it.
- It’s unclear where exactly profit is lost, what to keep and what to wind down.
- You need quick decisions, not a strategy for years.
Where we startWe find where the money leaks and build an anti-crisis plan: what to stop, what to keep and what to change first.

How we work

First we understand, then we change

The owner’s request often differs from the real problem. The diagnostic shows what is actually happening, and only then do we propose a scope of work.

Step 1

Diagnostic

2–3 weeks at a fixed price. We look at product, marketing and sales, team and finance, talk to people and run the numbers.

Step 2

Roadmap

A report with priorities: what to fix first, what it will deliver and how much time and money it needs.

Step 3

Implementation

We carry out the plan ourselves or with your team. Terms are agreed after the diagnostic.

The diagnostic is a result in its own right and stays with you.
You can implement on your own, with your team or together with us. You decide.

What exactly we work on

The profit triangle

Profit comes from three linked parts: product, marketing and sales. When one sags, money is lost in the others.

Product

What you sell and to whom: value proposition, range, price and margin, differences from competitors.

Marketing

How people find you and why they choose you: product marketing, brand strategy and positioning, communication channels, lead generation, cost per lead and per client, content.

Sales

How the product turns into money: sales channels and their development, the sales team, funnel and conversion by stage, CRM and work with the customer base.

The foundation of manageability

People, money and processes: what results rest on.

Team and accountability

Org structure, roles and areas of responsibility, breaking goals down into each employee’s tasks, process linkage, KPIs and motivation, hiring and workload.

Finance and management accounting

Budgeting, P&L and cash flow, payment calendar and liquidity, management accounting, unit economics and average ticket, margin by line, break-even point.

Operations and risks

Business processes, bottlenecks and losses, automation, contract base, tax and legal risks.

Cases

What changed in the business after our work

We don’t disclose client names. Figures come from project results.

Transport company, Nizhny Novgorod. Fleet of 10 trucks, management team of 4

Fleet downtime −90% in 3 months

Before: Managed through the owner’s phone calls, no reporting, incomplete accounting of costs and driver payments, unprofitable routes.
What we did: Management reporting and a route profitability calculator, a dispatcher dashboard, a new org structure, hiring of a technical director and a head of logistics.
Result: Downtime −90%. Based on the reporting, the owner bought 6 trucks (+60% fleet). Two new tenders and a new client.

Clothing manufacturer, Nizhny Novgorod. Team of about 5 plus contractors

Turnover ×1.85 in 6.5 months

Before: Turnover of 500–600k RUB a month, two sales channels, no reporting, advertising or documented processes.
What we did: New positioning, launch on Lamoda, a partner network, a website relaunch, management reporting and unit economics by channel.
Result: Turnover of 1–1.1M RUB a month. Website traffic ×15. Lamoda: from 30k to 100k+ RUB a month.

Data to be confirmed

Agricultural equipment sales

Debt from 15M to 6M RUB in six months

Before: Debts to clients and suppliers of 15M RUB, no cost accounting, payment calendar or reporting, sales not set up.
What we did: Cash-flow budget and payment calendar, repayment schedules with suppliers, a firm plan for the department and each manager, weekly meetings.
Result: Debt of about 6M RUB, payments follow the calendar, the sales team has been rebuilt.

Data to be confirmed

Trading company, wholesale supplies for construction

The business survived the shutdown of its main market

Before: In 2022 the main market stopped: the customer stopped paying for gas network construction and sales of fittings almost ceased.
What we did: Developed the freight line: two trucks, then two more on lease.
Result: The company kept its turnover through the new line. Now 5 trucks and 8 employees.

Team

Two co-founders with different profiles

One runs operations, team and sales; the other runs money, contracts and negotiations. Both views are on every project.

Operations · team · sales

Elena Zadorozhnaya

Chief Operating Officer, 12+ years in management

Has worked as COO and CEO in apparel manufacturing, e-commerce and logistics: from a two-person startup to a company of 150 people. Launched new sales channels, built reporting and org structures, led anti-crisis transformations. Before that she built three businesses of her own and ran client projects as an outsourced strategic marketer.

Management reporting and unit economics
Org structure and hiring
Marketplaces and sales channels
Processes and automation

Experience

Apparel and fashion manufacturing: COO and CEO, team of up to 150
E-commerce and marketplaces: Wildberries, Ozon, Lamoda
Logistics and freight
Own businesses, 2014–2021: three projects

Money · contracts · negotiations

Irina Budarina

Chief Financial Officer, owner of two businesses

Director and co-owner since 2015 of a company selling and producing equipment for agricultural producers; since 2021 she has also run a freight business. Led the companies through the 2018 crisis and the 2022 market shutdown. Knows money well: payment calendar, cost accounting, taxes, contracts and negotiations with creditors and banks.

Payment calendar and liquidity
Cost and pricing
Taxes and contracts
Anti-crisis negotiations
Foreign trade with China

Experience

Agricultural machinery: director and co-owner since 2015
Freight: what you run, scale
A figure or result you are proud of

Experts

We bring in specialists for the task at hand

If the diagnostic shows that narrow expertise is needed, specialists from our network join the project. They work alongside us and are responsible for their part of the result.

Customer service · healthcare

Natalia Natalia

Customer service and healthcare business

Builds customer service and knows the specifics of healthcare businesses. N years in the field, types of companies without names

Customer service
Healthcare business

We bring her in when

Typical task 1: e.g. complaints are growing and service isn’t set up
Typical task 2
Typical task 3

Content · SMM · production

Viktoria Krutogolova

Content strategist and photo and video producer

Builds content marketing end to end: writes content strategy, runs social media, produces photo and video. Creates a visual code that reflects the brand’s DNA and conveys meanings that sell. We bring her in when a business needs a content system, not one-off shoots.

Content strategy
Turnkey social media management
Partnerships and influencers
Photo and video production
Brand visual code

Projects

Project 1: what was done and for whom
Project 2: what was done and for whom

Illustration · animation

Tatiana Molodaya

Illustrator and 2D animator

Creates illustrations and animation, from storyboards and comics to prints and merch. We bring her in when a recognizable visual style is needed.

Illustration
2D animation
Storyboards
Prints and merch

Projects

Storyboard for a promotional film of the Nizhny Novgorod Region Government
Comic and animated content for Reels for the project “Mister Chapalakh”
Print series for the clothing brand Mirror Mood
Merch for the band “7000$”

Who we work with

We’re not right for everyone, and that’s fine

We’re a good fit if

You are ready to change processes and accept uncomfortable numbers.
You have the financial resources needed to implement change.
You are ready to take part in the project as a partner alongside us.
Even if you don’t yet fully know what to do or how: during the diagnostic we will define your strategic goal together and break it down into stages of the roadmap.

We won’t take a project if

Data is distorted or withheld.
There is no readiness for change.
It is expected that, for the fee, specialists work 24/7.
Aggressive behavior or pressure on partners is tolerated.
The business involves exploiting or harming animals.
The business is unethical in its essence.

Get in touch

Tell us about your situation and we’ll suggest a diagnostic format

The first conversation is free. We’ll listen to what is happening in your business and tell you honestly whether we are a fit.

@username

Email

address@domain.com

Location

Nizhny Novgorod, working with clients worldwide